If used properly in your business a sound social media strategy will develop brand awareness,bring in customers, sell more work, and attract talented employees. As of July 2022 82% of people in the United States are on social media. That means that 82% of your potential customers are ready and available to learn why they should hire your company over the other guys.
Mixed with the ability to send your content to a “specific audience”, i.e. homeowners in your area, social media becomes a powerful tool for local service companies. You can now send a specific message to your ideal customers multiple times a month until they begin to know, like and trust your brand.